Published by: postPerspective
Written by: Randi Altman
Our Los Angeles based MD/EP Jo Arghiris recently sat down with the industry's leading digital magazine postPerspective to talk work life, personal joys, and how she embraces creativity in every single moment.
Can You Describe Your Company?
Gentleman Scholar is a creative production studio, drawn together by a love of design and an eagerness to push boundaries. Since launching in Los Angeles in 2010, and expanding to New York in 2016, we have evolved within the disciplines of live-action production, digital exploration, print and VR. At our very core, we are a band of passionate artists and fearless makers.
The biggest thing that struck me when I joined Scholar was everyone’s willingness to roll up their sleeves and give it a go. There are so many creative people working across both our studios, it’s quite amazing what we can achieve when we put our collective minds to it. In fact, it’s really hard to put us in a category or to define what we do on a day-to-day basis. But if I had to sum it up in just one word, our company feels like “home”; there’s no place quite like it.
What’s Your Job Title?
Managing Director/EP Los Angeles
What Does That Entail?
Truth be told, it’s evolving all the time. In its purest form, my job entails having top-line involvement on everything going on in the LA studio, both from operational and new business POVs. I face inwards and outwards. I mentor and I project. I lead and I follow. But the main thing I want to mention is that I couldn’t do my job without all these incredible people by my side. It really does take a village, every single day.
What Would Surprise People the Most About What Falls Under That Title?
Not so much “surprising” but certainly different from other roles, is that my job is never done (or at least it shouldn’t be). I never go home with all my to-do’s ticked off. The deck is constantly shuffled and re-dealt. This fluidity can be off-putting to some people who like to have a clear idea of what they need to achieve on any given day. But I really like to work that way, as it keeps my mind nimble and fresh.
What’s Your Favorite Part of the Job?
Learning new things and expanding my mind. I like to see our teams push themselves in this way, too. It’s incredibly satisfying watching folks overcome challenges and grow into their roles. Also, I obviously love winning work, especially if it’s an intense pitch process. I’m a creative person and I really enjoy pulling treatments together with our directors. It’s always such a fun, collaborative process.
What’s Your Least Favorite?
Well, I guess the 24/7 availability thing that we’ve all become accustomed to and are all guilty of. It’s so, so important for us to have boundaries. If I’m emailing the team late at night or on the weekend, I will write in the subject line, “For the Morning” or “For Monday.” I sometimes need to get stuff set up in advance, but I absolutely do not expect a response at 10pm on a Sunday night. To do your best work, it’s essential that you have a healthy work/life balance.
What is Your Favorite Time of the Day?
As clichéd as it may sound, I love to get up before anyone else and sit, in silence, with a cup of coffee. I’m a one-a-day kind of girl, so it’s pretty sacred to me. Weekdays or weekends, I have so much going on, I need to set my day up in these few solitary moments. I am not a night person at all and can usually be found fast asleep on the sofa sometime around 9pm each night. Equally favorite is when my kids get up and we do “huggle” time together, before the day takes us away on our separate journeys.
Can you Name Some Recent Projects?
Gentleman Scholar worked on a big Acura TLX campaign, which is probably one of my all-time favorites. Other fun projects include Legends Club for Timberland, Upwork “Hey World!” campaign from Duncan Channon, the Sponsor Reel for the 2018 AICP Show and Bleacher Report’s Sports Alphabet.
If You Didn’t Have This Job, What Would You be Doing Instead?
I love photography, writing and traveling. So if I could do it all again, I’d be some kind of travel writer/photographer combo or a journalist or something. My brother actually does just that, and I’m super-proud of his choices. To stand behind your own creative point of view takes skill and dedication.
How Did You Know This Would Be Your Path?
The road has been long, and it has carried me from London to New York to Los Angeles. I originally started in post production and VFX, where I got a taste for creative problem-solving. The jump from this world to a creative production studio like Scholar was perfectly timed and I relished the learning curve that came with it. I think it’s quite hard to have a defined “path” these days.
My advice to anyone getting into our industry right now would be to understand that knowledge and education are powerful tools, so go out of your way to harness them. And never stand still; always keep pushing yourself.
Name Three Pieces of Technology You Can’t Live Without.
My Ear Pods — so happy to not have that charging/listening conflict with my iPhone anymore; all the apps that allow me to streamline my life and get shit done any time of day no matter what, no matter where; I think my electric toothbrush is pretty high up there too. Can I have one more? Not “tech” per se, but my super-cute mini-hair straightener, which make my bangs look on point, even after working out!
What Social Media Channels Do You Follow?
Well, I like Instagram mostly. Do you count Pinterest? I love a Pinterest board. I have many of those. And I read Twitter, but I don’t Tweet too much. To be honest, I’m pretty lame on social media, and all my accounts are private. But I realize they are such important tools in our industry so I use them on an as-needed basis. Also, it’s something I need to consider soon for my kids, who are obsessed with watching random, “how-to” videos online and periodically ask me, “Are you going to put that on YouTube?” So I need to keep on top of it, not just for work, but also for them. It will be their world very soon.
Do You Listen to Music While You Work? Care to Share Your Favorite Music to Work to?
Yes, I have a Sonos set up in my office. I listen to a lot of playlists — found ones and the random ones that your streaming services build for you. Earlier this morning I had an album called Smino by blkswn playing. Right now I’m listening to a band called Pronoun. They were on a playlist Nylon Studios released called, “All the Brooklyn Bands You Should Be Listening To.”
My drive home is all about the podcast. I’m trying to educate myself more on American history at the moment. I’m also tempted to get into Babel and learn French. With all the hours I spend in the car, I’m pretty sure I would be fluent in no time!
What Do You Do to De-stress From it All?
So many things! I literally never stop. Hot yoga, spinning, hiking, mountain biking, cooking and thinking of new projects for my house. Road tripping, camping and exploring new places with my family and friends. Taking photographs and doing art projects with my kids. My all-time favorite thing to do is hit the beach for the day, winter and summer. I find it one of the most restorative places on Earth. I’m so happy to call LA my home. It suits me down to the ground!