Project:
Acura
'TLX'
This is the kind of world we love to sink our teeth into. We like to walk through the museum in our muddy boots. We love to find that unexpected juxtaposition that captures the essence of the story. The right image in the right moment. That gentle kiss and the slap in the face. This is thesis, antithesis, synthesis. This is 1+1= I could tell you but you’d never be the same.
2017 is the year mobile becomes the number one way people will consume video. This is the first commercial to be shot vertically as a truly social-first campaign. We rethought formats, composition and production. We designed a spot for mobile that looks just as amazing when broadcast on TV.
Credits
- Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Line Producer: Richard Kaylor
DP Beauty: Ross McLennon
DP Location: Jordan Valenti - Design & Animation: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Art Director: Mike Tavarez
Sr Producer: Kirsten Noll - Designers: Gautam Dutta, Steve Lee, Cynthia Lou, Brandon Smith
Additional Design: Macauley Johnson
Additional Art Direction: Juan Carlos Cuadra
2D Animators: Jeffrey Jeong, Wu Lew, Henry Pak, Andrew Tan
Cel Animation: Matt Everton
3D Generalists: Ryan Kaplan, Mike Ko, Brandon Lester, Kevin Lim, Billy Maloney, Fede
Ponce
Dynamics/FX: Adedunmola Olanrewaju
Compositors: Joshua Bolin, Chris Fung, Kevin Kim, Kevin Njoo
Flame Artists: Federico Saccone, Susanne Scharping
Storyboards: Bryan DeLoach - Editorial: Gentleman Scholar
Assistant Editor: Miki Miyazaki - Editorial: MullenLowe
Editor: Emile Doucette
Editor: Dylan Schwartz
Assistant Editor: Tim Jieh - Agency: Mullen
SVP/Executive Dir. of Int. Production: Lisa Setten
VP, Executive Producer: Alli Taylor
Senior Producer: Amy Jo Deguzis
Executive Creative Director: Margaret Keene
VP, Video Content Director: Dylan Schwartz/Emile Doucette
VP, Director of Creative Content: Dylan Schwartz
ACD/Art Director: Bryan Carroll
ACD/Copywriter: Aroon Mukhey
VP, Group Acct. Director: Nicole Neopolitan
Acct. Director: Bryan Reugebrink
Acct. Supervisor: Kylie Mugg
THE CAMPAIGN
"You’re seeing inside of our brains. All of the ideas strewn out on the table, and our spider web of thought connecting all of the dots."
Prepare For Insanity...
