Project:

Bank of America

'Power To'

As a true collaborative process alongside Hill Holiday’s amazing team, this project planted itself quickly and firmly into our emotional stratosphere. From the moment we began the steps of uncovering the narrative thread that would tie the world of Bank of America’s “Power to” campaign together we were hooked. The visuals. The message. The tone and uplifting language of the campaign. We were electric. 

 

To us this was an opportunity to craft something artful. To utilize our design-driven prowess and create an emotive world. To curate a powerful, ownable aesthetic for Bank of America. We brought with us our own amazing energy and allowed the positivity of the brand to shed a light on their wonderful endeavors in an elevated way. We also created a world where our heroes could comfortably tell their stories while simultaneously being immersed in a visually stunning world of their own creation.

Credits

  • Production Company: Gentleman Scholar
  • Directors: Will Johnson & Chris Finn
  • Managing Directors/Executive Producers: Jo Arghiris, Christina Roldan
  • Heads of Production: Tyler Locke, Ryan McLauglin
  • Line Producers: Jon Dino, Rich Kaylor
  • DPs: Ernesto Lomeli, Ricardo Sarmiento, Russel Swanson
  • Production Designers: Tyndall Arrasmith Dean Backer

 

  • VFX Company: Gentleman Scholar
  • Creative Directors: Will Johnson & Chris Finn
  • Managing Directors/Executive Producers: Jo Arghiris, Christina Roldan
  • Heads of Production: Tyler Locke, Ryan McLauglin
  • Art Director: Dennis Go
  • Senior Producer: Antonio Hardy
  • Producer: Gregory Behrens
  • Projections Editor: Ethan Simmons
  • VFX Supervisor and Flame Lead: Matt Lavoy 
Compositors:
  • Andrew Hardaway, Ian Blewitt, Navid Bagherzadeh
Designer: Andrew Tan, Henry Pak

 

  • Editorial House: Brigade
  • Additional Editorial: Whitehouse Post
  • Client: Bank of America
  • Agency: Hill Holliday

Modular Space

"Through performance and photography, we wanted to show the world that their voice has the power to make a change. The power to make a difference."

Collaborators by Design