Project:

Bleacher Report

'#sportsalphabet'

Type:

Animation

We are animation die hards and we absolutely love sports. You mix the two together and something magical happens. Partnering with barrettSF and utilizing Blackalicious’ newly recorded sports variation of their famous “Alphabet Aerobics,” we put our skills to the test. Assigning each letter a different style, and quickly transitioning from one vignette to another, the overall piece comes together to feel like a fun-filled dive into the depths of sports terminology.

Credits

Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Jo Arghiris
Head of Production: Rachel Kaminek
Music & Lyrics: Blackalicious
Associate Creative Director: John-Patrick Rooney
Art Director: Jordan Lyle
CG Supervisor: Tim Hayward
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh
Design: Trevor Conrad, Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Calla Donofrio, Hana Eunjin Yean
2D Animation: Chris Finn, Sarah Beth Hulver, Jordan Lyle, Macauley Johnson, John-Patrick Rooney, Michael Tavarez, Shawn Kim
Cel Animation: Tristan Balos, Taik Lee, Stephanie Simpson, Harry Teitelman
Character Animation: Blake Beynon, James Lane
Client: Bleacher Report
Agency: barrettSF
Executive Creative Director: Pete Harvey
Executive Creative Director: Jamie Barrett
Associate Creative Director: Brad Kayal
Senior Copywriter: Jake Reilly
Art Director: Byron Wages
Senior Producer: Nicole Van Dawark
Producer: Patrick Wilkinson
Associate Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Account Director: Molly Warner

 

“We’ve created a studio that is full of people who love to take on challenges and Bleacher Report handed us just that – and with a Blackalicious sound track!”

 

Character Exploration

We’re always teetering on the edge of excitable and completely insane. It was amazing to carry over our own personality into every character and creature we painstakingly created. From A to Z, we were able to pull out all of the stops by designing players, athletes, monsters and metaphors that fit the part they played in the overall piece. It is not often that you are able to design such a wide variety of characters, ranging from simple line drawing illustrations to CG rendered characters and a live action space man. Below are a few of the favorites, as well as a look into the processes that we explored for a few of the letters.

Blackalicious

If you aren’t familiar with “Alphabet Aerobics” by Blackalicious, well, you should be. Daniel Radcliffe sent the internet into a frenzy when he covered the song himself on the Tonight Show. For “#SportsAlphabet”, Gift of Gab and Chief Xcel are back at it, recording an all sports version, specifically calling out all of the sports under Bleacher Report’s umbrella. We’re huge fans, and always have been of the wordplay in their rhymes. To be able to evolve one of their most famous songs into an all-out animation and design frenzy is a dream come true. We definitely got weird with it. Taking every vignette to the limit and then some as we used the energy from them to make something truly collaborative.

Collaborators by Design