Project:

Buck The Quo

'Anthem'

GS took a trip to Idaho where we filmed a killer set of spots for “Buck the Quo”, J.A. and Kathryn Albertson Family Foundation’s new initiative encouraging young Idahoans to challenge the status quo and explore all the different post-high school learning options available to them. On reading Drake Cooper’s encouraging and empathetic scripts, we knew immediately that we wanted to cast real people in their real workplaces. We set about researching all the professions that we could showcase to help young people understand they had many non-traditional ways to continue their education and maximize their potential. We saw sunrises, sunsets and everything in between, whilst on location in this diverse and majestic state. We hung out with some pretty amazing people, who shared their inspiring stories for us to document. By simply filming them doing what they know and love in a place that is familiar to them we were able to push their performances and ensure the messaging was both authentic and inspiring.

Credits

  • Production Company: Gentleman Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Line Producer: Rich Kaylor
    DP: Thomas Banks
    Post Production Company: Gentleman Scholar
    Creative Directors: William Campbell & Will Johnson
    Senior Producer: Tyler Locke
    2D Animation: Sarah Beth Hulver, Jordan Lyle
    Editor: Jason Webb
    Flame Artist: Federico Saccone
    Music: In House Music and Sound
    Client: J.A. and Kathryn Albertson Family Foundation
    Agency: Drake Cooper
    Creative Director: Jennie Myers
    Associate Creative Director/Writer: Sean D. Young
    Brand Manager: Jessica Carter
    Producer: Lisa Hawkes

“As a meaningful assignment with a poignant purpose, this is just about as good as it gets.”

Buck the Quo - 'Makers'

We saw sunrises, sunsets and everything in between, whilst on location in this diverse and majestic state. We hung out with some pretty amazing people, who shared their inspiring stories for us to document. By simply filming them doing what they know and love in a place that is familiar to them we were able to push their performances and ensure the messaging was both authentic and inspiring. As a meaningful assignment with a poignant purpose, this is just about as good as it gets. We absolutely love collaborating with the Foundation and admire everything they are doing to promote education and learning.

Collaborators by Design