Project:

Bud Light

Summer Citrus Campaign

We loved partnering with Wieden & Kennedy for the second summer in a row to bring the colorful, poppy world of Bud Light citrus flavors to life. This year the campaign expanded on the floating fruit peels fun! We made octopus-armed sand sculptures, a party of pool floats, and a killer miniature beach scene (complete with tiny towels)!

Credits

  • Production Company: Gentleman Scholar
  • Directors: William Campbell & Sean Martin
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Line Producer: Richard Kaylor
  • DP: Joe Maxwell
  • Production Designer: Trae King

 

  • Design & Animation: Gentleman Scholar
  • Creative Directors: William Campbell & Sean Martin
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Art Director: Dennis Go
  • Producer: Gregory Behrens
  • Designers: Michael Tavarez, Christina Barna
  • 2D Animators: Nick Johnnides, Rick Kuan, David Lee, Jaewoo Park, Hu Kai Su
  • Lead Compositor: Dae Kang
  • Compositors: Osvaldo Andreaus, Nav Bagherzadeh, Rachel Moon, Jeric Pimentel, Daniel Raschko
  • Flame Artist: Ben Vacarro
  • Storyboards: Daniel Colón, Brian Wilcox

 

  • Editorial: Gentleman Scholar
  • Lead Editor: Dannette Mehalik
  • Editor: Chad Carbone
  • Assistant Editor: Evan Fredriksen

 

  • Telecine: Color Collective
  • Colorist: Alex Bickel

 

  • Mix & Sound Design: Sonic Union

 

  • Client: Anheuser-Busch
  • Agency: Wieden+Kennedy

'Not Dreaming'

'Fam Tan'

'Questions'

'Citrus'

"Our compositing team ended up with 21,967 frames (that works out to 15 minutes) of beer bottles, peels and wedges to enhance, to clean-up, and to roto. The team was, as always, a bunch of champs."

Process

"The joy on this job was shooting everything practically. From puppeteering five pool floats, to sourcing vintage 70's Barbie props, and using a leaf blower on sand sculptures, we were able to capture the magic in-camera, without CG."

Collaborators by Design