Project:

Cadillac

'The World of CUE'

Type:

Live Action

The updated features of the Cadillac CUE take on their own personality in our piece “The World of CUE.” As the script developed, so did the desire for a through line, a story that connected all of the vignettes in a way that felt as if we were not just watching a montage of images, but traveling on a journey through an interactive glimpse into the CUE. We moved all around Los Angeles, finding interesting spaces, nooks and crannies, that lent themselves to a grittier, more art-directed aesthetic. We wanted to get tighter and more intimate with every shot, and ultimately found ourselves unearthing a lot of beautiful moments along the way.

Credits

Production Company: Gentleman Scholar

Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
DP: Neil Shapiro

Post-Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Associate Creative Director: JP Rooney
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh
Storyboards: Gordan Kljucec
Flame Artist: Federico Saccone

Editorial Company: Whitehouse Post
Executive Producer: Joni Williamson
Producer: Annie Maldanado
Editor: Crandall Miller
Assistant Editor: James Dierx

Agency: Lowe Campbell-Ewald
Director, Integrated Content: Kurt Kulas
Associate Creative Director: Bob Pokryka
Associate Creative Director: Brett Warkentien
Art Director: Jessica Ashburn
Copywriter: Leah Kane
Account Supervisor: Jeff Kator

“Organizing a story that revolves around the different personalities and features of each car is reminiscent of putting together a jigsaw puzzle where you only see glimpses of the finished product all the way up until it’s completed.”

Collaborators by Design