Project:

Cadillac

'The World of CUE'

The updated features of the Cadillac CUE take on their own personality in our piece “The World of CUE.” As the script developed, so did the desire for a through line, a story that connected all of the vignettes in a way that felt as if we were not just watching a montage of images, but traveling on a journey through an interactive glimpse into the CUE. We moved all around Los Angeles, finding interesting spaces, nooks and crannies, that lent themselves to a grittier, more art-directed aesthetic. We wanted to get tighter and more intimate with every shot, and ultimately found ourselves unearthing a lot of beautiful moments along the way.

Credits

Production Company: Gentleman Scholar

Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Line Producer: Rich Kaylor
DP: Neil Shapiro

Post-Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Associate Creative Director: JP Rooney
Producer: Nikki Maniolas
Associate Producer: Nicole Smarsh
Storyboards: Gordan Kljucec
Flame Artist: Federico Saccone

Editorial Company: Whitehouse Post
Executive Producer: Joni Williamson
Producer: Annie Maldanado
Editor: Crandall Miller
Assistant Editor: James Dierx

Agency: Lowe Campbell-Ewald
Director, Integrated Content: Kurt Kulas
Associate Creative Director: Bob Pokryka
Associate Creative Director: Brett Warkentien
Art Director: Jessica Ashburn
Copywriter: Leah Kane
Account Supervisor: Jeff Kator

“Organizing a story that revolves around the different personalities and features of each car is reminiscent of putting together a jigsaw puzzle where you only see glimpses of the finished product all the way up until it’s completed.”

Collaborators by Design