Project:

Chegg

'Ramen'

Type:

Live Action

We absolutely loved this recent partnership with the folks at West and their client, Chegg.com. 

Simple, charming and oh so relatable, we collectively settled on a mixed media approach to bring the campaign to life. Using the solid foundations of a whimsical color palette and smartly composed imagery, we made embellishments to our live action photography in post production with clean compositing, CG animation and motion graphics.  Edited and colored in-house, this was a truly collaborative production and it’s safe to say, we enjoyed every minute of it!

Credits

  • Production Company: Gentleman Scholar
  • Director: William Campbell
  • Managing Director/EP: Jo Arghiris 
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Line Producer: Stan Sawicki
  • DP: Ernesto Lomeli
  • Production Designer: Trae King

 

  • Design & Animation: Gentleman Scholar
  • Creative Director: William Campbell
  • Managing Director/EP: Jo Arghiris 
  • Executive Producer: Kirsten Noll
  • Head of Production: Tyler Locke
  • Design Lead: Madison Ellis
  • Senior Producer: Antonio Hardy
  • 2D Animator: Lauren Tom
  • Compositors: Dae Kang, Navid Bagherzadeh
  • Flame Artist: Pilon Lectez
  • Storyboards: Gordon Kljucec

 

  • Editorial: Gentleman Scholar
  • Editor: Jason Webb 
  • Assistant Editor: Dominic Strazulo

 

  • Client: Chegg

'Odd Number'

'Toast'

'Username

'Distraction'

"We wanted to take something normal and expected, and turn it on its head. A meme rolled inside of a pun. Guaranteed to look twice. These images aren’t just eye candy, they are visual metaphors that further explore the script."

Process

Collaborators by Design