Project:

Clorox

'Beautiful Messes'

Type:

Live Action

Mixed media design is something that makes us incredibly excited here at GS. Not only do we get to craft thoughtfully composed frames using a number of different techniques, we also get to get our hands dirty at the same time! So it was no surprise that when we read DDB SF’s brief for Clorox “Beautiful Messes” we said to ourselves, HELL YES, this is absolutely, 100% something we want to make. Partnering with food stylist extraordinaire Maelle De Schutter, we dove into this type-centric brief feet first. It was important that each “mess” had it’s own personality so we carefully selected our fonts to carry this personification over to every scene. We then set about projecting the words into our mini sets and carefully traced each one by hand. The surrounding spaces were then art directed just enough to tell the story of how these beautiful messes came to be. I think its safe to say, this project ticked a lot of our most hallowed inner-nerd-boxes and we’re very happy with the end result!

Credits

  • Production Company: Gentleman Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Line Producer: Rich Kaylor
  • DP: Florian Stadler
  • Production Designer: Danielle Clemenza
  • Food Stylist: Maelle De Schutter Post-Production Company: Gentleman Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Art Director: Jordan Lyle
  • Producer: Nikki Maniolas
  • Editors: DJ Cosgrove
  • Flame Artists: Jameson DeSantis, Federico Saccone
  • Type Designers: Nicolas Fredrickson, Casey Ligon, Tommy Perez Agency: DDB SF
  • Group Creative Director: Jim Bosilijevac
  • Associate Creative Director: Guy Overfelt
  • Art Director: Katelyn Berg
  • Copywriter: Andy Whalen
  • Group Account Director: Rebecca Hines
  • Account Supervisor: Shannon Dillingham
  • Director of Business Affairs: Ramin Mirshah
  • Associate Content Business Manager: Randy Hernandez
  • Head of Production: Jon Drawbaugh
  • Senior Integrated Producer: Matt Flaker Client: The Clorox Company
  • Music Composition: Emoto Music
  • Mix House: Margarita Mix

“Given the opportunity to make beautiful typefaces out of complete messes? Hell yes, we are in.”

Collaborators by Design