Project:

Comforpedic IQ

'The Future of Sleep'

In a world of unpredictable rest, we wanted to do justice to the unprecedented technology Simmons was introducing with their groundbreaking ComforPedic iQ mattress. Collaborating with KBS, we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising. By bringing in a mix of live action shots, video stills, and carefully chosen stock footage, we produced a cohesive anthem that challenges the preconceived notions of mattress advertising and also reconciles the age-old question: how does one get better sleep?

Credits

  • Production Company: Gentleman Scholar
    Directors: William Campbell & Will Johnson
    Executive Producer: Lindsay Bodanza
    Head of Production: Rachel Kaminek
    Line Producer: Rich Kaylor
    DP: Adam Marsden
  • Post Production Company: Gentleman Scholar
    Creative Directors: William Campbell & Will Johnson
    CG Lead: Ben Grangereau
    Producer: Tyler Locke
    Designers: Macauley Johnson, James Levy, Janice Ahn, Ryan Kirkwood
    Cloth Simulation: Matthew Johnson
    CG Generalists: Robert Kim, Andy Kim
    2D Animation: Sarah Beth Hulver, Shawn Kim, Matthew Andrews
    Lighter: Ryan Kirkwood
    Compositor: Matthew Lydecker, Ryan Kirkwood, Cameron Burr
    Editorial: The Whitehouse
    Editor: Brian May
  • Agency: KBS
  • Client: Simmons Bedding Company
    Brand: ComforPedic iQ from Beautyrest
  • Sound Lounge

“… we conceptualized a spot that would both show off the mattress’s innovation and position the brand uniquely on a platform of sophisticated, high-tech performance rarely seen in the typically safe and frumpy world of bedding advertising.”

'Pill'   &   'Never'

A Behind the Scenes peak

into the journey of

the 'Future of Sleep'

Collaborators by Design