Project:

Cosmopolitan Hotel Las Vegas

'Misfit Right In'

Type:

Live Action

The Cosmopolitan of Las Vegas wanted to push the idea that everything is better with just the right amount of wrong. We worked with Fallon to create a constantly driving campaign that incorporated type and voyeuristic live action moments, dealt with in such graphic ways that they gave the slightest glimpse into a slightly provocative and raw world. It was an incredible exercise in restraint, knowing we had frames rather than seconds to flash messaging and imagery, trimming things to their rawest and most bare-bones aesthetic.

Credits

  • Production Company: Gentleman Scholar
    Directors: Will Johnson & William Campbell
    Executive Producer: Lindsay Bodanza
    Head of Production: Rachel Kaminek
    Director of Photography: Omer Ganai
    2nd Unit DP: John-Patrick Rooney
    Line Producer: Richard Kaylor
    Stylist: Britt Bardo
    Production Designer: Annie Sperling
  • Post Production: Gentleman Scholar
    CD's: Will Johnson & William Campbell
    Executive Producer: Lindsay Bodanza
    Head of Production: Rachel Kaminek
    Producer: Christina Roldan
    Art Director: John-Patrick Rooney
    Flame Artist: Stefan Smith
  • Editor: Adam Robinson / The Whitehouse
    Assistant Editor: Josh Hayes
  • Client: The Cosmopolitan of Las Vegas
    Agency: Fallon

'The Misfit' Type Explore

'Wildcard'

The story continues with 'Wildcard.' Diving further into more mystery and intrigue, personifying the feeling of Las Vegas and allowing the provocative imagery to make you feel. We know you'll Misfit Right In.

'Wildcard' Type Explore

Collaborators by Design