Project:

Cosmopolitan Hotel Las Vegas

'Misfit Right In'

Type:

Recent, Live Action

The Cosmopolitan of Las Vegas wanted to push the idea that everything is better with just the right amount of wrong. We worked with Fallon to create a constantly driving campaign that incorporated type and voyeuristic live action moments, dealt with in such graphic ways that they gave the slightest glimpse into a slightly provocative and raw world. It was an incredible exercise in restraint, knowing we had frames rather than seconds to flash messaging and imagery, trimming things to their rawest and most bare-bones aesthetic.

Credits

Production Company: Gentleman Scholar
Directors: Will Johnson & William Campbell
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Director of Photography: Omer Ganai
2nd Unit DP: JP Rooney
Line Producer: Richard Kaylor
Stylist: Britt Bardo
Production Designer: Annie Sperling
Post Production: Gentleman Scholar
CD's: Will Johnson & William Campbell
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Producer: Christina Roldan
Art Director: JP Rooney
Flame Artist: Stefan Smith
Editor: Adam Robinson / The Whitehouse
Assistant Editor: Josh Hayes
Client: The Cosmopolitan of Las Vegas
Agency: Fallon

'The Misfit' Type Explore

'Wildcard'

The story continues with 'Wildcard.' Diving further into more mystery and intrigue, personifying the feeling of Las Vegas and allowing the provocative imagery to make you feel. We know you'll Misfit Right In.