Project:

ExxonMobil

'Energy Lives Here'

“Energy lives here.” Yeah, you heard us. Right here. We partnered with BBDO NY to help shine a spotlight on the amazing new research ExxonMobil and their scientists are doing in the realms of renewable and clean energy resources. We were happy to add a hint of whimsy and a clever edge to the visuals, leaning heavily on our mixed-media skillset to bring these vignettes to life.

 

 

We dove deep into this story to tell the journey of algae, the tiny organism that has the potential to change the way we fuel the world. This amazing little organism gave us just the right visual foundation to lay the groundwork for the story of biofuels and our very own not-so-distant future. We also told the story of how ExxonMobil is working to reduce emissions and provide more efficient energy using advanced lubricants and sustainable bio-fuels. With the accompanying kinetic supers and an ultra suspenseful, orchestral tracks, let the narrations reveal themselves to you as we jump into the creation of the energy solutions of tomorrow.

 

 

We put our storytelling chops on display in these two spots, ‘Tiny Organisms’ and ‘Efficiency Factory.’ We hope you enjoy watching them as much as we enjoyed making them.

Credits

  • Production Company: Gentleman Scholar
  • Directors: Will Johnson & Chace Hartman
  • Executive Producer: Christina Roldan
  • Head of Production: Tyler Locke
  • Line Producer: Jon Dino
  • DP: Steve McGehee
  • Production Designer: Joe Cooney
  • BTS Photographer: Emily Davis
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  • Design & Animation: Gentleman Scholar
  • Creative Directors: Will Johnson & Chace Hartman
  • Executive Producer: Christina Roldan
  • Head of Production: Tyler Locke
  • Associate Creative Director: JP Rooney & Michael Tavarez
  • Art Director: Cristina Barna
  • On Set Technical Director: Adam Burke
  • Senior Producer: Sue Yee Hubbard 
  • Producer: Greg Behrens, Nicole Smarsh 
  • Designers: Ana Chang, Cam Floyd, Trish Janovic, Vin Kim, Jina Kwon, Hana Yean, Claire Kho, Brandon Lee Smith, Angie Son, Logan Spranger
  • 2D Animators: Sam Bachman, Jeffery JIP Jeong, Jaewoo Park, Andrew Tan
  • 3D Generalists: Jacques Clement, Clint Chang, Ryan Kaplan, Michael Ko, Jeen Lee
  • Dynamics/FX: Yates Holley
  • Compositors: Matt Lavoy, Michael Dobbs
  • Flame Artist: Matt Lavoy, Anton Anderson, Pierina Bustamante, Jeen Lee, , Brendan O’Neil
  • Storyboards: Christina Barna
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  • Editorial: Whitehouse Post Productions
  • Editor: David Cea
  • Assistant Editor: Devin Stevens
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  • Agency:  BBDO NY
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  • Telecine: Free Folk
  • Colorist: Paul Harrison
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  • Mix: Heard City
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Tiny Organism

Efficiency Factory

"It was a wild ride of capturing dynamic mixing liquids, colorful bubbling oils, and explosive ink drops. These shots combined with a splash of CG, some microscopic footage, and real-deal ExxonMobil scientists added up to an energetic story of a triumphant little organism and it's successful endeavor to become the world's next great fuel."

Collaborators by Design