Project:

Ladder

'It's Not About You'

Type:

Animation

Buying life insurance is not for the faint of heart and can sometimes be a confusing and time consuming process.  Ladder knows this and decided to produce a set of charmingly simple animations to demonstrate that it doesn’t necessarily need to be that way...  

 

By using illustrative liquid cell animation within a 3d space, we were able to calmly craft the narrative and seamlessly carry the messaging from one scene the next.   Similarly, the deliberate use of white space and a paired back color palette contributed to the open and relatable tone and really allowed us to capture the optimistic spirit of the brand.  We absolutely love how these pieces turned out and can confidently say we learned a lot.  This definitely is Life Insurance.  Evolved.  

 

 

Credits

  • Design & Animation: Gentleman Scholar
  • Creative Director: William Campbell
  • Executive Producer: Jo Arghiris
  • Head of Production: Tyler Locke
  • Art Director: Hana Eunjin Yean
  • CG Supervisor: Tim Hayward
  • Producer: Nicole Smarsh
  • Designers: Jina Kwon, Hana Eunjin Yean, Gretel Cumming, Madison Ellis
  • 2D & Cel Animators: Kenny Kerut, Gretel Cumming, Madison Ellis, Kaylee Lee, Wu Hyun Lew, Henry Pak, Jahmad Rollins, Lauren Tom
  • 3D Animators: Nina Gerstenhaber, Kevin Kolodinsky, Kevin Lim
  • 3D Generalists: Allan Bernardo
  • Music, Mix & Sound Design:
  • Artist, Mix & Sound Designer: Jason Webb

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Collaborators by Design