Project:

Lexus

'Eclipse'

We love being able to share in a brand’s growth. With Lexus’s LF-C2 concept, the automaker wanted to mark a new era of design ingenuity, and to do so, we crafted an epic journey in which light is a central theme. Playing with illumination and carefully manipulating shadow, we hoped to tell a story with atmospheric wonder and stunning visuals. By hand-painting vast, dreamlike expanses and weaving them with tightly composed shots of the vehicle’s sleek contour, our goal was to leave viewers ruminating on the exciting future of automotive design.

Credits

  • Production Company: Gentleman Scholar
  • Directors: William Campbell & Will Johnson
  • Executive Producer: Lindsay Bodanza
  • Head of Production: Rachel Kaminek
  • Line Producer: Rich Kaylor
  • DP: Neil Shapiro
  • Post Producers: Anne Hong, Nikki Maniolas
  • Designers: Sarah Beth Hulver, James Levy
  • Matte Painter: James Levy
  • 3D Animators: Tim Hayward, Fred Huelar
  • Compositors: Ryan Kirkwood, Cris Kong
  • Editor: Jason Webb
  • Flame Artist: Alex Kolasinski
  • Music House: Robot Repair Music & Sound
  • Agency: Team One
  • Senior Producer: Beth Hagen
  • Associate Producer: Tiffany Otoya
  • Chief Creative Officer: Chris Graves
  • Group Creative Director: Craig Crawford
  • Associate Creative Director: Jon King
  • Associate Creative Director: Dustin Arnold
  • Account Director: Amy Oars
  • Account Supervisor: Jay Thongnop
  • Title: LF-C2 Concept Car Reveal “Solar Eclipse”
  • Client: Lexus

“We treated light and shadow as instruments and centered the story on the eclipse. With its radiant glow, the eclipse illuminates Lexus’ shift into a new era of design-driven innovation.”

The Reveal

Collaborators by Design