Project:

LG

'Fit For All'

Type:

Live Action

We all have things that feel just right, and we know it when we have it. We try different options—too big, too small, looks funny—and then... there it is, just right. We crafted vignettes that speak to all different types of people and all the different ways they use their phones. The natural simplicity of this piece speaks for itself. Our eclectic cast of hands and their curated styling, their corresponding backgrounds and secondary story elements all show how this phone is truly a “fit for all.”

 

We called it The Goldilocks Phone.

Credits

  • Production Company: Gentleman Scholar
    Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Line Producer: Richard Kaylor
    DP: Rebecca Baehler
    Design & Animation: Gentleman Scholar
    Creative Directors: William Campbell, Will Johnson, Chace Hartman
    Associate Creative Director: JP Rooney
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Senior Producer: Sue Yee Hubbard
    Producer: Gregory Behrens
    2D Animation & Design: Dennis Go
    Designer: Trish Janovic
    Designer: Christina Barna
    Designer: Mike Tavarez
    Designer: Chris Finn
    CG Supervisor: Adam Burke
    3D Modelers: Adam Rosen
    Rigger: Lee Wolland
    3D Animator: Nick Dubois
    3D Lighting Artist: Mike Papagni
    3D Texture Artist: Adnan Hussain
  • Agency: Heat
    CEO: John Elder
    Senior Producer : Andy Rosenthal
    Senior Producer: David Cardinali
    Associate Producer: MacKenzie Huff
    Group Account Director: Matt Huntington
    Account Director: Elaine Feinstein
    Head of Creative: Evan Slater
    Creative Director: Jonathan Byrne
    Art Producer: Suzee Barrabee

"Gentleman Scholar revolves around a mixed-media approach to creation. We never rely solely on one technique to carry through a project and do our best work when we combine the minds of the entire studio to evolve the look and feel of anything we touch."

Collaborators by Design