Project:

Oreo

'Wonder Vault'

Type:

Animation, VR

We loved everything about this project from the second we laid eyes on it. The question posed was where in the heck does Oreo keep new flavors for their delicious cookies. Well, it’s all inside the Wonder Vault. Easy enough. A magical place created by 360i and our incredible team of artists was breathed to life through our design, skilled CG and clever animation techniques. Behind the doors within the Wonder Vault are inviting worlds that are filled to the brim with fantastical landscapes, whimsical characters and an overall happy feeling.

Credits

  • Production Company: Gentleman Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Executive Producer: Christina Roldan
  • Head of Production: Rachel Kaminek
  • Art Directors: Macauley Johnson & Michael Tavarez
  • CG Supervisor: Tim Hayward
  • Senior Producer: Kirsten Noll
  • Designers: Joshua Harvey, Paul Kim, Hana Eunjin Yean
  • Additional Design: Sarah Beth Hulver, Jordan Lyle, John-Patrick Rooney
  • Matte Painting: James Levy
  • 3D Artists: Ben Grangereau, Mike Ko, Travis Mangaoang, Kevin Manning, Kyung Park
  • Character Animators: James Lane, Sarah Wolfe
  • Compositors: Kevin Kim, Kevin Njoo
  • Storyboard Artist: Bryan DeLoach Agency: 360i
  • Chief Creative Officer: Pierre Lipton
  • Group Creative Director: Stuart Harricks
  • Group Creative Director: Jeff Anderson
  • Creative Director: Alex Shulhafer
  • Creative Director: Daniel Bremmer
  • Associate Creative Director: Alex Augustinos
  • Associate Creative Director: Declan Byrnes-Enoch
  • Copywriter: Marissa Cuconato
  • Art Director: Kaleigh McBride
  • Senior Digital Producer: Anna Morro
  • Content Producer: Carly Salman
  • VP, Group Account Director: Josh Lenze
  • Account Supervisor: Lauren Fuller
  • Account Manager: Kaine Cahill
  • VP Strategy: Shankar Gupta
  • Senior Strategist: Ryan McDaid
  • Senior Social Marketing Manager: Namrata Patel
  • Social Marketing Manager: Sarah Wanger Client: Oreo
  • Original Music: Nylon Studios
  • Executive Producer: Christina Carlo
  • Producer: Halle Petro
  • Sound Design/Mix: Rob Ballingall

“Let's start at the beginning. How do you tell the story of Oreo’s newest flavors and where they come from? Well, let us show you.”

Design & Character Exploration

A 360 Degree Oreo Experience

Oreo - 'The World of Filled Cupcake' - 360 Video

Part of the creation of the Oreo Wondervault was also incorporating a more interactive 360 world. We continued to evolve the design language, carrying over the 2D, painterly aesthetic into the dimensional CG world. Only now we were flying through a scene that you are fully immersed in, as the animation takes place all around you. The ingredients literally coming to life before your eyes as we venture into the land of cupcake and frosting-filled excitement.

“Our goal was to combine the aesthetic of a 2D painterly style with something much more immersive and dimensional.”

Collaborators by Design