Project:

Pandora

'Rebrand'

'What Music Looks Like'

 

Whenever you are given an opportunity to visualize a world in a completely unexpected way something amazing usually happens. The brief from Pandora was to use bright vibrant paint to create what sound looks like. Knowing that we would be building off of an amazing audio track we dove right into the personality of the shapes of the paint. What sounds made what shapes and how could we choreograph a dance between the visuals and the audio. In the end we were able to play. And in doing so it allowed us to create an explosion of energy and style. 

Credits

  • 'What Music Looks Like'
  • Production Company: Gentleman Scholar
    Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Line Producer: Richard Kaylor
    DP: Florian Stadler
  • Post-Production Company: Gentleman Scholar
    Art Director: Mike Tavarez
    Sr Post Producer: Kirsten Noll
    Designer: Gautam Dutta
    Animator: Matt Andrews
    Editor: James Dierx
    Flame Artist: Jameson DeSantis
  • Mix: One Union Recording
    Track: Can’t Hold Me Down by Griz Ft. Tash Neal
  • 'Plus All You Want'
  • Production Company: Gentleman Scholar
    Creative Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Rachel Kaminek
    Art Director: Mike Tavarez
    Sr Producer: Kirsten Noll
    Designers: Hana Yean, Gautam Dutta
    Animators: Matt Andrews, Pablo Robleto
    Editor: James Dierx
    Flame Artist: Federico Saccone
  • Mix: One Union Recording
    Track: Goooo by TNGHT
  • Client: Pandora

"We channelled Pandora's ability to allow us to explore; to experiment; to connect to music in ways we wouldn't otherwise be able to."

Pandora - 'Rebrand - P'

Using the wonderfully redesigned P for Pandora as their new anchor for design and energy was a no-brainer. The team explored as many variations as we could to get just the right balance of grit, texture and personality. The in-house team at Pandora helped along the way supplying elements, footage and everything in-between for us to build a spot that also happens to live with one of our favorite tracks. Goooo forth with Pandora's new brand. Turn it up.

Collaborators by Design