Project:

Planet Fitness

'Disco Ball - Director's Cut'

The good folks at Hill Holiday & Planet Fitness drew a line in the sand. The tagline for their new years eve spot was: Get down with your judgement free self. Rather than have 2019 resolutions to upgrade yourself, boogie with the body you've got. No judgements.

 

With a little hip-hop here, and a little disco there, we wanted to create an idealized world of Planet Fitness where getting in shape is as fun as rocking out like nobody's watching. Dancing on treadmills? Check. Making the logo out of velvety dripping gold? Check. A discoball man in a yellow track suit? Double check. We played with a camera language where momentum is preserved across the cuts, transporting us around the world of Planet Fitness. Careening from our crazily art directed live action sets to our CG typography layouts in a single, fluid move. JB Smoove as front man brought the funny, and tied it all together.

Credits

  • Production Company: Gentleman Scholar
  • Directors: Will Johnson & Sean Martin
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Line Producer: Richard Kaylor
  • DP: Stephen McGehee
  • Production Designer: Trae King

 

  • Design & Animation: Gentleman Scholar
  • Creative Directors: Will Johnson & Sean Martin
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Art Director: Cristina Barna
  • CG Supervisor: Brice Linane
  • Sr Producer: Barry Gilbert
  • Designers: Ana Chang, Chris Guyot, Trish Janovic, Geoff Keough, Conner O’Brien, Jaewoo Park
  • 2D Animators: Conner O'Brien
  • 3D Animators: Paul Wei
  • 3D Generalists: Clint Chang, Patrick McAvena, Natalia Perez
  • Lighters: Cody Chen, Eddy Estevez, Mike Papagni
  • Compositors: Nick Crist, Dae Kang, Rachel Moon
  • Flame Artist: Matt Monson

 

  • Editorial: Whitehouse Post

 

  • Client: Planet Fitness
  • Agency: Hill Holliday

Process

"With fun, visually compelling blends of live action and animation, we brought the party to us, starting with our Times Square billboards and extending to the rest of our campaign."

'Times Square - NYE 2019'

Collaborators by Design