PNC Bank
'Word Play'
What happens when banking is centered around people rather than numbers? The client wanted to channel a community-based approach with its campaign, and to do so, we experimented with playful, minimalistic animation to bring characters to life against a backdrop of illustrated typography. We worked together with Deutsch NY to create poignant vignettes of characters gathered in a park, at a farmer’s market, building, working, and playing, eventually revealing the letters of ‘TOGETHER’ as the set for their living, breathing, micro environment.
Credits
Production Company: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Executive Producer: Lindsay Bodanza
Head of Production: Rachel Kaminek
Art Director: Jordan Lyle
Producer: Nikki Maniolas
3D Animators: Ben Grangereau, Andrew Kim, Robert Kim
Character Animators: Sharon Huang, James Lane, Sam Ortiz
Designers: Geoffrey Godet, Shawn Lee, Burcu Sankur Agency: Deutsch NY
EVP, Director of Integrated Production: Joe Calabrese
Producer: Dylan Mizner
Assistant Producer: Halley Mangano
Senior Art Director: Art Boonklan
Copywriter: Randall Head
EVP, Group Creative Director: Joanne Scannello
EVP, Executive Creative Director: Jeffrey Vinick
Account Executive: Alyssa Bush
Account Supervisor: Mark Donohue
VP, Account Director: Amber Seale
EVP, Group Account Director: Barbara Chandler
VP, Planning Director: Naomi Goldin
“The campaign’s elegant simplicity begs the viewer to re-visit and observe the subtleties of the secondary characters and surrounding environmental details.”








Character Study

