Project:

Post-it

'Think Loud Campaign'

Working with Venables Bell & Partners in San Francisco to build a whimsical story only Post-it could tell, we brought our patented GS razzle dazzle to a brand we all know and love by flexing our mixed-media muscles to evolve the aesthetic of stop-motion alongside a menagerie of CG and Live-Action backplates. We crafted a landscape full of exploding lockers, rocket ships, sticky octopus tentacles and love notes, representing the energy of the brand. From puppeteered sets to animated characters, each spot was carefully crafted in order to allow the product to heroically dance across the screen. 

 

Check out the campaign below, the fun-filled spots and all of their practical magic.

Credits

  • Production Company: Gentleman Scholar
  • Directors: Will Johnson & Michael Tavarez 
  • Managing Director/EP: Jo Arghiris
  • Head of Production: Tyler Locke
  • Line Producer: Richard Kaylor
  • DP: Stephen McGehee
  • Production Designer: Trae King

 

  • Design & Animation: Gentleman Scholar
  • Creative Director: Will Johnson
  • Managing Director/EP: Jo Arghiris
  • Head of Production: Tyler Locke
  • Associate Creative Director: Michael Tavarez
  • Art Director: Michael Tavarez
  • CG Supervisor: Tim Hayward
  • Sr Producer:  Adam Reeb
  • Producer: Valentina Cokonis
  • Designers: Gretel Cummings, Madison Ellis, Cam Floyd, Jina Kwon, Hana Yean, Eddie Bong
  • 2D Animators: Kenny Kerut, Wu Hyun Lew
  • Cel Animators: Sean Buckelew, Danni Fisher-Shin, Nicole Stafford
  • 3D Animator: Chris Meek
  • 3D Generalists: Brice Linane, Matt Berenty, Mark Branton
  • Lighter: Paul Hargrave
  • Compositors: Eric Almeras, Andrew Hardaway, Kevin Njoo
  • Flame Artist: Matt Lavoy
  • Storyboards: Bryan Deloach, Arien Walizadeh

 

  • Editorial: Gentleman Scholar
  • Editor: Katherine Mcfaul

 

  • Telecine: Gentleman Scholar
  • Colorist: Matt Lavoy

 

  • Client: 3M / Post-it Brand
  • Agency: Venables Bell & Partners

'SUPER STICKY'

'MELODY'

"Our approach combined the efforts of the studio, from CG to Live Action in order to create something magical."

 'LOVE NOTE'

 

 

"Post-its are instantly recognizable shapes with vibrant color palettes, and playful angles. We had a blast crafting the look and directing these animations."

'SCHOOL PRESIDENT'

Collaborators by Design