Project:

RXBAR

'Product Romance Campaign'

We love the tongue-in-cheek nature of these spots. The ability to lean into our live-action food photography and our heavy design influences and bring them together in a seamless integration of fun energetic visuals. This is food porn to the max. We wanted to up the ante, taking all the right cues from the brand and adding a splash of GS personality as we moved along.

 

These films are flavor studies. Showcases of ingredients, colors, contours and in-camera choreography. They are fun and full of life and personify the flavors brilliantly. Through the perfect curation of elements, we crafted the canvas to show off these fabulous flavors in a way that both stands out for the genre and leaves our viewer with a smile.

Credits

  • Production Company: Gentleman Scholar
  • Director: William Campbell
  • Managing Director/Executive Producer: Jo Arghiris 
  • Head of Production: Tyler Locke
  • Line Producer: Richard Kaylor 
  • DP: Tom Lazarevich 

 

  • Design & Animation: Gentleman Scholar
  • Creative Director: William Campbell
  • Managing Director/Executive Producer: Jo Arghiris 
  • Head of Production: Tyler Locke
  • Art Director:  Jordan Lyle
  • Producer: Valentina Cokonis
  • Model/Texture Artists: Ryan Reeb
  • 3D Animators: Jamie Sawyer
  • Lighters: Ryan Reeb 
  • Compositors: Michael Dobbs
  • Flame Artist: Philip Ineno
  • Storyboards: Gordan Kljucec, Arien Walizadeh

 

  • Editorial: Gentleman Scholar
  • Editor: Jason Webb 

 

  • Client: RXBAR
  • Agency: Wieden + Kennedy

'Look Sexy'

'Buy'

'Slowly Rotating'

'Weird'

Process

"These films are flavor studies. Showcases of ingredients, colors, contours and in-camera choreography."

Collaborators by Design