Project:

Samsung

'From Lab to Life'

We partnered with R/GA and Samsung to introduce the world to the hundreds (yes hundreds!) of detail-oriented tests a washing machine goes through before being born into the world. 

 

The goal was to showcase how these rigorous tests tie into real-world situations in a fun and visually compelling way. Through a combination of Live Action, CG and a dash of tongue in cheek humor, we crafted a story that pulls you through the lab, into the home and back again. 

Credits

  • Production Company: Gentleman Scholar
  • Director: Will Johnson
  • Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Line Producer: Jon Dino
  • DP: Jackson Parrell
  • Production Designer: Phillip Barker
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  • Design & Animation: Gentleman Scholar
  • Creative Director: Will Johnson
  • Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Art Director: Dennis Go
  • CG Supervisor: Clint Chang
  • Producer: Gregory Behrens
  • Designers: Cristina Barna, Dennis Go
  • 2D Animation: Dennis Go
  • Model/Texture Artists: Natalia Perez, Justin Diamond
  • 3D Generalists: Andrew Ortiz, George Smaragdis
  • Lighters: Oliver Castle, Mike Papagni, Erwin Riau, Nick Tustin
  • Compositors: Navid Bacherzadeh, Artur Elson, Jeen Lee, Shandy Tam
  • Flame Artist: Ben Vaccaro
  • Storyboards: Gabriel Pages
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  • Editorial: Gentleman Scholar
  • Editor: Ethan Simmons
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  • Telecine: FreeFolk
  • Colorist: Paul Harrison
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  • Mix & Sound Design: One Thousand Birds
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  • Music: MassiveMusic
  • Client: Samsung
  • Agency: R/GA

In the Lab & at Home

Process

Behind the Curtain

"Straight from the Lab, into your home."

Collaborators by Design