Alongside our friends at M&C Saatchi LA, we set out to establish Africa Rocks at the San Diego Zoo not just as an exhibit—but as a destination chock full of adventure and discovery.
In the films, we follow a troop of Hamadryas Baboons as they make their way through the breathtaking Ethiopian Highlands terrain. Surrounded by vibrant bright orange Hot Poker plants, our hero Baboon and real-life San Diego Zoo celebrity, Elvis leads the way.
Design & Animation: Gentleman Scholar
Creative Director: Will Johnson
Managing Director/EP: Jo Arghiris
Executive Producer: Kirsten Noll
Head of Production: Tyler Locke
Lead Designer: Cam Floyd
Associate Producer: Kevin Jones
Designer: Jina Kwon
2D Animator: Kenny Kerut
Cel Animators: Laura Yilmaz, Ana Chang, Blake Patrick
Mix & Sound Design: Margarita Mix
Mix & Sound Designer: Paul Hurtubise
Client: San Diego Zoo
Agency: M&C Saatchi LA
Next to a field of Pincushion-Protea flowers, we dive head first off of gigantic granite boulders and into the water with a colony of Cape Fynbos Penguins. Finally, we even spend some time hanging out underneath the majestic Africa Rocks Waterfall.
"Channeling the magic and nostalgia of vintage travel posters, we created bright, bold illustrations and brought them to life using a combination of contemporary and classic animation techniques."
We continued to develop the vibrant and graphic world of the Ethiopian for San Diego Zoo's Nighttime Zoo Campaign. Following our troop of baboons, we make our way through misty mountains and lush valleys to a sweeping vista after dusk.
"Merging the graphic charm of vintage travel posters with the awe-inspiring beauty of the Ethiopian Highlands at dusk, it was a fun challenge to transform familiar environments from day into night and provided us an opportunity to push creative boundaries once again!"