Project:

Spotify

'YG - Go Loko Promo'

Type:

Recent, Animation

We’d love to post a few lyrics from the song… But we can’t. Not here.

 

Instead we’re going to revel in our team’s ability to “Go Loco” on cue and bring the ever-stylish YG to life in these Spotify promos for his new album. Using a fun illustration aesthetic and quirky cel animated transitions, we personified the fashionista’s drive to bend and warp the world’s view of himself, his look and his music. We had some fun bringing these moments to life, and we’d be lying if we said we didn’t blast the song on loop a few (hundred) times.

Credits

  • Design & Animation: Gentleman Scholar
  • Creative Directors: Will Johnson & Chace Hartman
  • Managing Director/Executive Producer: Christina Roldan
  • Head of Production: Ryan McLaughlin
  • Producer: Gregory Behrens
  • Designers: Ana Chang, Madison Ellis, Hana Eunjin Yean, Jina Kwon, Lauren Cash
  • Animators: Matt Everton, Oliver Dead

 

  • Music: YG 'Go Loko' ft. Tyga, Jon Z

 

  • Client: Spotify

“To capture YG’s illustrated likeness we had to find the balance between street and charm.” 

Process

“Our team can find, and bring to life, the visual personality of anyone.”

Collaborators by Design