Project:

Truvia

"The Story of Truvia"

Type:

Animation

The tale behind the scenes of one of nature’s sweetest treats, Truvia, springs to life in our design-driven, quirky animated adventure. We pulled out all the stops, employing every facet of our creative skillsets, from type and characters to photography and CG. Each metaphor and vignette creatively turns the page, illustrating an array of different ingredients and processes as the mixed-media story unfolds.

Credits

  • Production Company: Gentleman Scholar
  • Creative Directors: William Campbell & Will Johnson
  • Executive Producer: Jo Arghiris
  • Head of Production: Rachel Kaminek
  • Art Director: Trevor Conrad
  • Producer: Tyler Locke
  • Designers: Chris Finn, Sarah Beth Hulver, Jordan Lyle, John-Patrick
  • Rooney, Shawn Kim, Lauren Tom
  • 2D Animators: Chris Finn, Shawn Kim, Lauren Tom
  • Stop Motion Animators: Trevor Conrad, Sarah Beth Hulver
  • Client: Truvia
  • Agency: Fallon
  • Executive Producer: Erin Simle
  • Producer: Erin Kirby
  • Creative Director: Josh Coombs
  • Copywriter: Sarah Crist
  • Art Director: Vika Karpitskiy
  • Account Supervisor: Liz O’Reilly

“The script was so full of energy that it allowed us to creatively sculpt the story in a fun and colorful way, using various creative mediums and aesthetics to perfectly curate the imagined vignettes.”

And a few more of our favorites moments...

Collaborators by Design