'How Can We Help'
Jumping back into another round with the gang over at Zebra, we continued to push the style, and drive home UnitedHealth Group’s positive influence on the world. Taking cues from our past work and adding in a bit more storytelling, we created characters and landscapes that mimicked the transformative process and utilized the talented band of artists at GS to construct a fun, energetic world. For us, it was important to pair the humanity of the craft with an aesthetic that represents the diverse group of people that UHG covers. Check out both spots and the transformative worlds we created.
- Production Company: Gentleman Scholar
Directors: William Campbell & Will Johnson
Executive Producer: Christina Roldan
Head of Production: Rachel Kaminek
Art Director: Macauley Johnson
Producer: Nikki Maniolas
- Designers: Macauley Johnson, Danni Fisher-Shin, Trish Janovic, Kelly Jung, Angela Ko, Hanna No, Chris Phillips, Yuki Yamada
2D Animators: Macauley Johnson, Danni Fisher-Shin, Lauren Tom, Jeffrey (Jip) Jeong, Andrew Pabon, Henry Pak, Pablo Robleto, Andrew Tan
Cel Animators: Nicole Stafford, Sean Buckelew, Regis Camaro, Lyuben Dimitrov, Taik Lee, Jamal Otolorin
Compositor: Rachel Choi
- Client: UnitedHealth Group