Project:

Upwork

'Hey World'

Type:

Animation

We were instantly thrilled to work on this project and help the lovely people of Duncan Channon craft a visual language to support their hilariously poignant scripts.  Their brief issued us a simple challenge:  “Just get weird with it.”  So that’s what we did.  We set out into the depths, creatively exploring and developing an animation style infused with energy suited for the in-your-face scripted vignettes.  We featured fluid transitions and engaging design to pass the baton back and forthfrom one moment to the next, capturing the “Hey! How can we help?” mentality of the brand.

 

This project gave us the chance to show off our love of cel-animation and design while sharpening our stylist chops and wit alongside an amazing team of creators.

Credits

  • Design & Animation: Gentleman Scholar
  • Creative Directors: William Campbell & Will Johnson
    Executive Producer: Jo Arghiris
    Head of Production: Tyler Locke
    Art Director: Macauley Johnson
    Sr Producer: Kirsten Noll
    Lead Designer: Hana Eunjin Yean
  • Designers: Ana Chang, Cam Floyd, Trish Janovic, Jina Kwon, Christina Liang, JP Rooney
    2D Animator: Henry Pak
    Cel Animators: Laura Yilmaz, Nicole Stafford, Taik Lee, Danni Fisher Shin, Matt Everton, Ana Chang
    Compositor: Henry Pak

    Client: Upwork
  • Agency: Duncan Channon
  • Mix & Sound Design: One Union

"This is bold. It's colorful. It's electric. It's engaging design, animated as digestible, playful jabs at the world around us."

The Individual :15s

A few extra tidbits below...

Collaborators by Design